© Marc Riboud ( Huang Shan, China, 1985).(1)

[ rawness ]: being in a natural condition – not refined or processed.
powerfully impressive: [ raw talent ] , [ raw beauty ].

rawness is a state of mind. A way to capture the spirit and energy of Life itself. A vertical perception of the obvious simplicity to better seize its essence and sophistication. Considering natural and human resources for their intrinsic value, rawness acts as a prism to shape our minds. It awakens our essential bond to Nature. It is the link between Nature and Culture. It takes us back into the wild and forward into the 21st century. rawness is an essential resource.


(1) an article reviewing Marc Riboud’s awesome work is in progress.