HERVE FORT: HOW TO REBUILD IMMATERIAL VALUE.

rawness went to Rheims to meet Hervé Fort, Le Château des Crayères buoyant managing director and discussed how he achieved in a quite short time, to rebuild Les Crayères entire ecosystem. Hervé is a man of experience and intuition, what allowed him to bring this wonderful historical French demeure back to the fore, reviving its discreet elegance with a modern and intimate twist. It is now back amongst those few places where we have this indescribable sensation of natural luxury, and it’s been all about making the right choices, starting with thinking immaterial value. He transformed Les Crayères into an hyper-active cultural place, hosting a local producers exhibition week, various high-end artistic -and of course top-notch gastronomic- events, and teamed up with the region on educational schemes and local talents promotion.